As a bakery business coach, I’ve seen firsthand the incredible potential of incorporating digital products into a home baker's business model. According to Forbes, “The digital economy is rapidly expanding, with e-commerce sales projected to reach $6.5 trillion by 2023.” This surge in digital marketing not only opens doors for traditional businesses but also provides unique opportunities for home bakers to monetize their skills in innovative ways.
I started selling my recipes on Periscope years ago. It was so rewarding to be able to help other bakers who were in a creative rut or just wanted something new to learn.
This went from recipes to courses to ebooks and templates. There are so many ways to support others in the baking community.
Lately, the growing trend has been recipe cards. Recipe cards are naturally priced lower than courses, so a person can try a recipe for anywhere from 4 to 30 bucks and add it to their business for easy success.
Adding digital products to your cake business offers numerous advantages:
Low Overhead Costs
Creating digital products involves minimal expenses compared to traditional cake sales. You won't need ingredients or supplies—just access to the internet!
High Profit Margins
With low initial costs, most of the revenue from digital products translates directly into profit!
Reduced Time Commitment
Once you create a digital product, you can sell it repeatedly without additional effort. This allows you to focus your time on the initial creation, with minimal ongoing maintenance.
Passive Income Potential
Digital products enable you to earn money while you sleep, travel, or care for your family. With automated sales processes, revenue comes in effortlessly, anytime and anywhere.
So what exactly would you sell? Here are 10 ideas below that can help.
10 Ideas for Digital Products Bakers Can Sell
E-Cookbooks: Compile your favorite recipes into a themed e-cookbook (e.g., holiday treats, gluten-free desserts).
Printable Recipe Cards: Design visually appealing recipe cards that customers can print and use in their kitchens.
Online Baking Courses: Create video tutorials or live classes covering specific techniques, such as cake decorating or bread making.
Baking Planners: Offer customizable planners to help bakers organize their recipes, schedules, and baking goals.
Monthly Subscription Service: Create a subscription service where you share recipes or tips monthly with your audience.
Ingredient Substitution Guides: Develop a handy guide for bakers to substitute ingredients based on dietary needs or preferences.
Baking Tips and Tricks eBook: Share essential baking tips, techniques, and shortcuts in an informative eBook.
Digital Baking Journals: Create a journaling template for bakers to track their recipes, experiments, and successes.
Customizable Cake Templates: Design templates for cake designs that customers can personalize for special occasions.
Baking Challenge Kits: Offer themed challenges with downloadable instructions, recipes, and community engagement ideas
Here is how you would create your product step by step using Canva.
1. Choose Your Product Type
Decide what type of digital product you want to create, such as an e-book, printable recipe card, or social media template.
2. Set Up Your Canva Account
If you don’t already have one, sign up for a free Canva account. Consider a Pro subscription for access to additional features and resources.
3. Select the Right Template
Browse Canva’s extensive library of templates that fit your product type. Choose one that aligns with your brand style and needs.
4. Customize Your Design
Modify the template with your colors, fonts, and images. Use high-quality photos of your baked goods to make your product visually appealing.
5. Add Engaging Content
Include clear, concise text. Break information into sections with headers, bullet points, and visuals to make it easy to read.
6. Save Your Template Link And Add To Your Shop
Add your link to your current site or you can use Stan Store. Stan Store is an all in one tool that creators use to sell including myself. Click here for 2 weeks free.
Amplifying Authority and Generating Income
Adding digital products to your offerings not only diversifies your income but also enhances your authority within your niche. By providing valuable content, you position yourself as an expert in the baking community, building trust with your audience. This authority encourages engagement and loyalty, leading to a stronger customer base.
Moreover, digital products can serve as a vital income source during slow baking seasons. When foot traffic in your bakery dwindles, digital products can continue generating revenue without the overhead costs associated with physical goods. This flexibility allows you to maintain a steady income stream, ensuring your business remains resilient and sustainable.
In conclusion, embracing digital products can significantly benefit home bakers. From expanding earning potential to amplifying your authority and providing financial stability, the opportunities are endless. Now is the perfect time to explore how you can elevate your baking business into the digital realm!
I have been blessed to generate over $400,000 in sales in a little over 3 years with digital products and would love to help you get started.
Dm on Instagram if you have any questions @bakingforbusiness or come work with me inside of my course at Digital Wealth For Bakers
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